Branding

• Beyond Branding Blog : http://www.beyond-branding.com/blog/blogger.html

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Mr Evans told BBC News Online one reason for the popularity of brands as names is a growing desire on the part of parents to mark their children out as different.

He also says that naming a child after a brand such as Armani or Chanel, associated with money or exclusivity, reflects the material hopes of such families.

http://news.bbc.co.uk/1/hi/world/americas/3268161.stm

See also : WhatsWrongWithInequality/TrainerDiscussion

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Brands in the brain : http://www.spiked-online.com/Articles/0000000CA6A0.htm

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DaveWiner on naming the product : http://archive.scripting.com/2003/08/02#howToNameAProduct

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• Branding is dead : http://sethgodin.typepad.com/seths_blog/2004/11/a_little_like_f.html

via Gaping void : http://www.gapingvoid.com/Moveable_Type/archives/001114.html (a

this quote from SethGodin? Brands are a useful shorthand for a complicated asset within an organization. reminds me of the counter-argument on AgainstFinishedness

• UmairHaque plans to talk about PostBranding? but the current post ( http://www.bubblegeneration.com/2006/05/next-big-things-post-branding.cfm) seems more about simply experimenting in lots of cheap little ways with what branding means. I guess the message is going to be something like "relax control of the brand, let it fragment into little brandlets (different perspectives on the same brand)"

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Great satire on brand-names : http://www.enormicom.com/

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See also :

• NoLogo,
• BloggingVsBranding
• BloggingPersonalizes,
• LuxurySector,
• AddressableThings,
• BlobJects
• CluetrainManifesto
• HughTrain
• AdBusters
• LoveMarks
• OnIdentity (buying into a brand you are buying into an identity)
• BrandedBrands
• MicroBrand
• UnzipYourBrand